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A new hard-bound reprinting of the original edition of Emil Ruder's classic. The books 19 chapters (Introduction, Writing and Printing, Function and form, Form and counter-form, The techniques of typography, Arrangements, Geometrical- optical and organic aspects, Proportions, Point – line – surface, Contrasts, Shades of grey, Color, Unity of text and form, Rhythm, Spontaneity and fortuity, Integral design, Variations, Kinetics, Lettering and illustration) are laid down simply and packed with wisdom applicable today. Emil is considered by many to be the father of typography as we know it today. A huge influence in our work.

This book is the bequest of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first pioneers to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography.

This book, which has seen six editions up until today and is a fundamental, new textbook, upon which generations of typographers and graphic designers have built and can continue to grow upon.

This book can clearly be seen as an excellent manual. Besides that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts in the richness of the illustrations and the harmoniously inserted typographic types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through, which-moving far beyond the tasks of everyday existence-attempts to expound upon the lessons of life's wisdom.

Dimensions: 9.5″x9″ (inches)
Pages: 274
Edition: Hardcover
Languages: English, French and German