The book at hand offers a comprehensive view into the work of Max Bill, focusing on his work in: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor – not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and left behind two lines in his work therein: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubuhl housing development and the firm Wohnbedarf, which departed from all then-known forms. The reason for the stretched o in Wohenbedarf may have shown how one perceives the text from the side; yet, behind this understanding lie formal ideas and reductionist concept of the Bauhaus.
Dimensions: 8.75″x11″ (inches)
Languages: English, French and German