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Max Bill: Typography

Max Bill considered himself an architect but is mainly known for his design and art. Many people consider Max to be one of the fathers of Graphic Design as we know it today.

The book at hand offers a comprehensive view into the work of Max Bill, focusing on his work in: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor – not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and left behind two lines in his work therein: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubuhl housing development and the firm Wohnbedarf, which departed from all then-known forms. The reason for the stretched o in Wohenbedarf may have shown how one perceives the text from the side; yet, behind this understanding lie formal ideas and reductionist concept of the Bauhaus.

Dimensions: 8.75″x11″ (inches)
Pages: 307
Edition: Hardcover
Languages: English, French and German

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