Rather than being eclipsed by new technologies, modern typography has become a powerful medium for visual experimentation and personal expression. Creativity alone, however, is not enough to ensure the success of typographic communication. To transform even the simplest piece of information into a sophisticated message, the typographic designer must grasp theories and aesthetic principles that have shaped visual communication for centuries.
Typography: Formation and Transformation explains and illustrates how these principles are key to a typographic design that captures the reader’s attention and helps to comprehend and understand the intended message.
Part one discusses how letters, words, lines, and text are formed and how they shape typographic communication at the macro- and microaesthetic level.
Part two, based on theoretical and practical examples, explores how space, proportion, rhythm, and composition can be used to transform typographic syntax into a sophisticated visual language.
Part three analyzes the topology of a series of posters through a diagrammatic process that deconstructs their design, suggesting new possibilities for form and communication.
Designers, architects and professionals in allied creative fields will find that this new book Typography: Formation and Transformation is an invaluable guide to understanding how modern typography, while firmly anchored in the past, can inspire new interpretations of visual ideas.
Dimensions: 9″x11″ (inches)