This developmental history of advertising graphics spans from the beginnings of humanity up to the visualized conceptions of the present. Besides covering cultural and historical aspects, it concentrates upon unearthing those ideas that provide stimuli for contemporary design. The second part of the book is concerned with the modern commercial art.
This book is a sequence of images that references the richness of visual communication. The newly revised publication was supplemented in the text and image section by one additional chapter and was newly designed in the illustration section. It allows all those interested in this area to establish a reference to the past through contemporary works and the most recent technical means, as well. With the chosen examples and in his text, the author consciously concentrates upon his special theme and interest: straightforward, informative advertising, experimental works that influence our way of thinking, and large artistic works that influence the formation of style.
Dimensions: 11.5″x9″ (inches)
Languages: English and German