The next major trend in the creative industries will be interaction design for commercial and public spaces. So argues Andy Cameron in THE ART OF EXPERIMENTAL INTERACTION DESIGN, from IdN publications. Already, major companies such as Sony, Levi’s, Benetton, Fiat and Motorola, as well as leading retail stores, are increasingly commissioning interactive works. As entertainment culture and commu-nications technology becomes more and more interactive, this trend will continue.
THE ART OF EXPERIMENTAL INTERACTION DESIGN is an introduction to the best international work in this emerging field. It contains case studies and interviews with 30 of the most innovative and successful interaction design teams from around the world, including Tomato, Boutique Vizique, Soda and Art+Com. The book examines how the new language of interactivity is pushing the boundar-ies of both art and corporate communication and how it represents a compelling challenge for the traditional design world.
This is probably the most comprehensive collection to date of groundbreaking interaction work, much of it created for top cor-porate clients such as PRADA, Paul Smith, Libertys, Benetton, Sony, Bloomberg, etc. Despite its commercial goals, such work is often experimental and thought-provoking. Museum and gallery installations from around the world are also featured, including pieces from the Jewish Museum in Berlin and Science Museum in London. The book comes with a CD-ROM containing video documentation of many of the projects featured. With an introduction by Andy Cameron which reflects on the difference between interactive and non-interactive design methodologies, and examines what makes a good interactive experience, THE ART OF EXPERIMENTAL INTERACTION DESIGN is essential reading for designers, students, teachers and everyone concerned with the future of design.
Antenna / Antirom / Ars Electronica Futurelab / Art+Com / Bitforms / Boutique Vizique / Danny Rozin / Delaware / Digit / Ear Studio Inc. / Fabrica / Frog Design / Futurefarmers / Golan Levin & Zach Lieberman / Grahame Weinbren / Ideo / Landesign / Rafael Lozano-Hemmer / RCA / Kram Weisshaar / Ryota Kawakubo / ROMANDSON / SHOWstudio / Sodaplay / Sumona Odendaal / The Interactive Institute Smart Studio / Tomato / Toshio Iwai & Klein Dytham Architecture
Dimensions: 8″x10.5″ (inches)