The Swiss typographer Emil Ruder was one of the pioneers to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a "new typography". In the 50s and 60s Basel became the meeting place for young typographers and designers from various countries, mainly due to Emil Ruder's work and personality. This issue of IDEA, conceived and designed by Helmut Schmid (who studied under Ruder and also published "The Road to Basel" and "Typography Today") contains contributions by many leading typographers and graphic designers; the contents of the issue are: Ruder and Serif typography;Aims for the teaching of typography at Allgemeine Gewerbeschule Basel / Typography from the classes of composition at AGS Basel / Set elementary ornaments / Unified design of printed matter / Colour guide for printers / Kleine Stilkunde [A Brief Style Guide] Emil Ruder and Sans Serif typography; We can only begin to understand ... / On drinking tea, typography, historicism, symmetry and asymmetry / On Bauhaus-typography / Typo-compositions, an attempt / Kleine Stillehre der Moderne / On Present-day Typography / Election propaganda - well designed Emil Ruder and Univers typography; Univers 55, 12pt test size / Univers and contemporary typography / Compositor, typographer, typographic designer? / Typographie - a manual of design / Phototype setting - a new period of typography begins on Emil Ruder; Leon Maillet, Armin Hofmann, Karl Gerstner, Kurt Hauert , Lenz Klotz, Wim Crouwel, Adrian Frutiger, Hans Rudolf Bosshard, Andre Gutler, Juan Arrausi, Ake Nilsson, Fridolin Muller, Harry Boller, Maxim Zhukov, Taro Yamamoto, Fjodor Gejko, Helmut Schmid and Susanne Ruder-Schwarz

Dimensions: 9" x 11.75" (inches)

Pages: 224

Edition: Softcover

Languages: English, Japanese