Mascottes are icons, idols, fetishes. In the best-selling Mascotte 1 Matteo Bittanti narrated the coming of a new aesthetic substance within consumption's imagination.

Characters are the visual of possible products, available figures on the new market of a multiplatform imagination that are embodied in narrative products (from broadcasting to literature) and others (objects, fancy goods, elements for business communication).

MASCOTTE 2 includes an updated gallery of artists making these mascots.

Dimensions: 9" x 11" (inches)
Pages: 192
Edition: Softcover
Languages: English, Italian
ISBN: 8886416679