The
YouWorkForThem
Book Archive
← CoverBook AdviceGraphic DesignTypographyMonographsMagazinesIllustrationArtArchitectureFashionFilmMusicMisc

Left to Right: The Cultural Shift from Text to Image

The rise of alphabetic literacy - reading and writing - has reconfigured the way we think and has been a contributing factor to changes in history, religion, gender relations and culture. With the introduction of television, the potency of images was greatly increased. As a result, alphabetic information has faced a strong challenge. The rapid development of screen-based media over the latter half of the 20th century has seen the introduction of an increasingly portable range of digital technologies and with this has come an increasingly image-based use of language. The increasing convergence of the television with the home computer, the video game, the world wide web, the mobile telephone and the digital camera has run in parallel with a reduction in the number of people reading text. Artists, designers, authors, publishers, schools and universities have all had to reassess their approach to language and find new ways of talking to a generation who have a new way of reading.

Dimensions: 8.75" x 11.75" (inches)
Pages: 192
Edition: Softcover
Languages: English
ISBN: 2940373361