Visual Communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real world practice of graphic design, helping students to develop sound critical judgment and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist. All arts graduates are required to study cultural theory as 20% of their degree courses, the study of which culminates in a written dissertation. This title is a companion study guide to this cultural theory teaching from a commercial arts perspective. The book has been edited to fit broadly into the diverse curriculae of art schools and colleges around the world and is tailored for course adoptions.

Jonathan Baldwin teaches cultural theory to graphic design and illustration undergraduates at Brighton University. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education. His essays are used by Lucienne Roberts, author of two critically acclaimed graphic design titles and practicing graphic designer, to draw relevant opinions from the top names in design. Roberts established the design studio sans+baum and has taught at Middlesex University and London College of Communication, UK. She is currently writing for Eye and Grafik magazines.

Dimensions: 9" x 12" (inches)
Pages: 192
Edition: Softcover
Languages: English
ISBN: 2940373094