Few people better exemplify the lack of boundaries in today's design world. Geoff McFetridge is a truly multi-disciplinary designer, ?an all-around visual auteur?. Understatement is central to the impact of his work, inviting participation. It gets through the filters by offering the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn't have one simple answer. Often imitated, but never equaled, Geoff's work spans storyboard sketches, freaky comic-style illustrations with idiosyncratic philosophic taglines and hand drawn typography.
?He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image.?
-Paul Warwick Thompson Director, Smithsonian's Cooper-Hewitt National Design Museum
Dimensions: 7.5" x 10" (inches) Pages: 16 Edition: Softcover Languages: English
