We probably wouldn't buy this book if we saw it at a store. After reading it, and rereading it, you will be very happy that you spent a meager 8 dollars on this book. It is a short read and his ideas are very easy to understand. While there are some questionable ideas/business practices in here, you will have to pick and choose what you want to take away from this book.

`It`s Not How Good You Are, It`s How Good You Want to Be` is a handbook of how to succeed in the world, a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. The world`s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity; all endeavours that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Dimensions: 4.75? x 7? (inches)
Pages: 128
Edition: Softcover
Languages: English
ISBN: 0714843377