Branding is the key to effective marketing and can make or break products as well as entire companies. Branding examines the world's most innovative branding projects, both big budget and small, concentrating, like the first title in the Digital Lab series, Editorial, on creative work using digital technology.
Branding combines illuminating interviews with designers with fascinating feedback from their clients, to provide insights into the entire digital branding process from outline brief to finished design. Featured designers includes Wolff Olins, Design Bridge and Connexxion and projects such as Coca-Cola and the rebranding of Amsterdam's public transport system.
