"Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function . . . but his fantasy is boundless." -L. Moholy Nagy
"Of all the designers who affected me when I was growing up, Paul Rand has remained the most consistently rewarding for me. His unrelenting demand for excellence is the benchmark for all practitioners. In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of his accomplishment keeps us honest." -Milton Glaser
"Rand hits homers, one after the other, and he's been doing it for half a century." -George Lois
"Paul Rand: A Designer's Art surprises and excites in many ways. . . . The quality of the printing is of a rare perfection. . . . In the future I will present this book to our Swiss printers as 'the' measure of quality. The book also impresses because of the works of Paul Rand, who has been world famous for decades as a committed, passionate designer. . . . Rand's works convincingly demonstrate his ability to transform ideas into generally understandable, highly effective visual form. His solutions to problems meet both the task set and the highest aesthetic requirements. . . . I know no designer whose curiosity about all creative fields is so comprehensive and intensive. . . . Rand is both model and master. It is hoped that this new book will be thoroughly studied by instructors, students, and practitioners of the designer's art, and that they will measure their own work against it." -Josef Muller Brockman, Zurich
?Mr. Rand's work is distinguished for its ready wit and richness of reference. . . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art.? -Alan Fern, New York Times Book Review, front page
?The outstanding design book of the year.? -Thomas Hine, The Philadelphia Inquirer
?In a profession that is constantly pulled toward the banal, the trivial, and the predictable, the history of [Rand's] accomplishment keeps us honest.? -Milton Glaser
?In the future I will present this book to our Swiss printers as the measure of quality.? -Josef Muller-Brockman, Zurich
Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both.
Dimensions: 7.5"x10" (inches) Pages: 253 Languages: English
