In this book, Josef Muller-Brockmann intends to show the nature and the meaning of the design elements in typography, drawing and photography in advertising. An important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also for educators, it illustrates the practical results of a systematic method of teaching.

Dimensions: 10.5" x 9" (inches)
Pages: 186
Edition: Hardcover
Languages: English, German, French
ISBN: 3721204662