IDEA NO. 300 : 50th anniversary special issue Idea Scrapbook
The Idea Scrapbook is published in celebration of the 300th issue of "Idea Magazine," and is a collection of 299 cover arts from past issues of the magazine and a number of articles specially chosen and reedited by the editors.
Most of the covers of IDEA Magazine are taken up in this particular issue. Although some designers' works have appeared on the covers multiple times, more than 230 designers have created new pieces of cover art. For designers, the cover of IDEA Magazine has been an experimental space that could be used freely to enjoy creating whatever they want. Many of the pieces of work have become historically important as they were created in styles very different from the designers' usual styles.
Idea Magazine introduced the latest design of the times through works of designers from all over the world. For the purpose of comprising the 300th issue of IDEA Magazine, they reread every past issue of the magazine in the last 50 years and have noticed that the magazines has not always covered the trend in the world of design that is currently recognized as being historically significant. On the other hand, many pieces of work that they found very interesting but are not well-known today were covered in the past articles. These facts show that design has not developed linearly but has always been moving chaotically in various directions in each period of time.
The Idea Scrapbook reconstructs pieces of work that have been selected from the countless numbers of works from the past issues for being symbolic of the time and appearing interesting to today's editors' eyes. This Scrapbook is a cross-sectional view and a developed view of a space-time continuum of "Idea Magazine" in the higher order. In other words, the scrapbook doesn't necessarily represent the 'history of graphic design.' Today, 'new' and 'old' in a historical sense and 'new' and 'old' as a personal experience doesn't always agree. We hope that the Idea Scrapbook becomes a gateway to a new experience for the readers.
Dimensions: 9?x11.75? (inches) Pages: 224 Edition: Softcover Languages: English and Japanese
