This book sings the praises of the shift worker and solo entertainer of typefaces, of its forgotten creator Max Miedinger and all those who have contributed to its unparalleled international march of triumph over the past forty years. The designs gathered together here in honour of Helvetica have been created by superb designers and anonymous amateurs from all over the world. This book follows the usage of Helvetica from creation to current day status.
Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favorite among the multitude of codes and signals and commands that enliven urban life. Helvetica is the perfume of the city.
